Honestly, I’m not surprised that 17776 has been such a hit with the kids. I mean, yeah, on the one hand, it’s deeply, deeply abstruse, and a lot of its subject matter is highly unlikely to be relatable to anyone under 30 – but on the other hand, it’s a pretentious brainfuck of a story told entirely in the form of colour-coded chatlogs from a bunch of pop-culture-obsessed weirdos, intercut with found-image collages, severe abuse of the infinite canvas, and the occasional video. Where have we seen that before?
(To be 100% clear, I’m absolutely not saying “17776 is just Homestuck for middle-aged empty nesters”. I’m just saying that it’s not surprising that there’s an established readership that would find its format and presentation comfortably familiar, in spite of how weird and alienating its subject matter is.)